In dressing we often observe that many of the folks go for popular brands. They set up their mind for the very beginning during their school life which brand they like & love to wear. Similarly on the other hand advertisements make this fade more effective to go for branded clothes rather then the ordinary one. The most important matter to consider is that how long a person can be loyal to his preferred brand either it’s in the choice of clothes or other products that we use frequently in our daily life? Infect I can’t be loyal to one brand. I often change my buying preferences. So as a matter of fact I believe that most of the folks who go for branded wearing can change their brands frequently because in this era of advertising & media frenzy one can get aspiration easily from any medium of advertisements. So are you still loyal to your preferred brand?